Which of the Following Is True with Regard to Marketing

question 47

Multiple Choice

Which of the following is true with regard to marketing research?

• A) The marketing research process depends primarily on sophisticated internal databases.
• B) The marketing research process requires assessing macroeconomic forces.
• C) Marketing research gives marketers insights into customer motivations.
• D) Marketing research eliminates the need for a SWOT analysis.
• E) Marketing research is a simple two-step process.

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Definitions:

Physiological Needs

Basic physical requirements essential for survival, such as food, water, shelter, and sleep, as identified in Maslow's hierarchy of needs.

Higher Order Needs

Needs that go beyond the basic physiological requirements to include psychological and self-fulfillment needs, often associated with Maslow's hierarchy of needs.

Self-Direction

The ability or process of guiding oneself to accomplish objectives and goals based on personal judgment and motivation.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, policies, or societal expectations.