To Overcome Problems in Focus Group Interviewing, Some Companies Employ

question 133

Multiple Choice

To overcome problems in focus group interviewing, some companies employ small groups of consumers who interact directly and informally with product designers without a focus group moderator present. Such groups are known as ________.

• A) dyads
• B) consumer guilds
• C) virtual communities
• D) immersion groups
• E) primary groups

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Definitions:

Position Analysis Questionnaires

A standardized tool used in job analysis to gather quantifiable data regarding job tasks and the qualifications needed to perform them.

Pay Arrangements

The structure or method an organization uses to compensate its employees, including salaries, wages, bonuses, and other benefits.

Customized Task Inventories

Tailored lists of duties and responsibilities developed for specific roles within organizations to align with strategic goals and employee skills.

Work Behavior

The actions and attitudes of individuals in their workplace, which can affect morale, productivity, and overall culture.