Which of the Following Is True About Customer Relationship Management

question 118

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

• A) Data mining has limited applicability in CRM activities.
• B) Sophisticated analytical tools are sparingly used in CRM activities.
• C) CRM reduces the number of customer touch points.
• D) CRM aims to maximize customer loyalty.
• E) CRM enables firms to compare various product and service categories.

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Definitions:

Resuscitation

Medical procedures aimed at reviving someone from unconsciousness or apparent death, often involving chest compressions and artificial ventilation.

Breastfed Newborn

An infant who receives nourishment through breastfeeding, consuming human breast milk as their primary source of nutrition.

Brown Adipose Tissue

A type of fat tissue in the human body that produces heat by burning calories, playing a significant role in thermoregulation and energy expenditure.

Environmental Temperature

Refers to the temperature of the surrounding environment, which can influence biological and physical processes.