Internal Databases Are Electronic Collections of Consumer and Market Information

question 70

True/False

Internal databases are electronic collections of consumer and market information obtained from data sources within a company's network.

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Definitions:

A Priori

Knowledge or reasoning that is derived from theoretical deduction rather than from observation or experience.

Research

The process whereby scientists observe events, look for patterns, and evaluate theories proposed to explain those patterns.

Third Variable Problem

The possibility that two variables may be correlated but do not exert a causal influence on one another; rather, both are caused by some additional variable.

Mutual Association

A relationship between two or more entities where both or all parties benefit or influence each other.