Dan Has Been Directed to Study the Actors Close to a Company

question 92

Multiple Choice

Dan has been directed to study the actors close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

• A) macroenvironment
• B) microenvironment
• C) technological environment
• D) demographic environment
• E) political environment

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Definitions:

Privacy

The state or condition of being free from being observed or disturbed by other people.

Cultural Group

A community of people who share common language, customs, values, traditions, beliefs, arts, and other cultural aspects.

Similarity

The degree to which two or more objects, ideas, or individuals share common characteristics or attributes.

Uniqueness

The quality of being the only one of its kind; distinctiveness or rarity among similar entities.