A Regional Supermarket Chain Runs Print, Radio, and Television Advertisements

question 39

Multiple Choice

A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of each of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________.

• A) cause-related marketing
• B) generational marketing
• C) sustainable marketing
• D) market segmentation
• E) product differentiation

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Definitions:

Equally Qualified

A status where two or more individuals possess the same levels of skills, experience, and qualifications for a specific role or position.

Two-Sided Message

A communication technique that presents both the positive and negative attributes or arguments related to a particular issue, intended to create a more balanced and persuasive message.

One-Sided Message

A form of communication that presents only one perspective or aspect of an argument or situation, often used in persuasive settings to influence opinion or behavior without acknowledging counterarguments.

Opposing Arguments

Arguments or viewpoints that are in conflict with each other, presenting alternative perspectives or conclusions.