Examlex
The whole-channel view recognizes that to compete internationally a company must effectively design and manage a standardized global marketing plan.
Berne Convention
An international agreement governing copyright laws to protect the rights of authors over their literary and artistic works across countries.
European Communities
A precursor to the European Union, consisting of economic and political associations formed by European nations.
Nonobvious
A criterion for patentability stating that an invention must be sufficiently inventive or not immediately evident to someone with knowledge and expertise in the subject area.
Patentable
Qualifying for protection under patent law, typically requiring that an invention is new, non-obvious, and useful or industrially applicable.
Q22: In the _, separate sales forces are
Q81: Cause-related marketing has become a primary form
Q83: _ calls for meeting the present needs
Q89: Critics say marketing benefits _ more than
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Q130: Marketing managers need a deep understanding of