Cozy Country Market Entered the Candle Business with a Unique

question 141

Multiple Choice

Cozy Country Market entered the candle business with a unique product: a line of candles made from soy that produce less smoke and lasts up to twice as long as other candles. The firm sold this unique product exclusively to a few niches. The candles were priced twice the cost charged for normal candles. The product was also sold online and in unconventional outlets not dominated by the market leaders. In this case, Cozy Country Market was using a(n) ________ against the market leaders.

• A) pre-emptive attack
• B) guerrilla attack
• C) counter offensive attack
• D) indirect attack
• E) frontal attack

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Definitions:

Employee Empowerment

The process of giving employees the authority, resources, and motivation to help them contribute to their fullest potential.

Delayering

The process of reducing the number of levels in an organization's hierarchy, aiming to simplify structures and improve communication and decision-making.

Skill-based Pay Systems

Compensation strategies where employees are paid based on the number, kind, or level of skills they possess, rather than their job title or position.

Job Enrichment

Empowering workers by adding more decision-making authority to jobs.