Rather Than Competing Head to Head with Established Competitors, Many

question 50

Multiple Choice

Rather than competing head to head with established competitors, many companies seek out unoccupied positions in uncontested market spaces. They try to create products and services for which there are no direct competitors. This is called a ________.

• A) horizontal integration approach
• B) commercialization process
• C) guerrilla marketing technique
• D) blue ocean strategy
• E) lean dynamics approach

---

Definitions:

Year-End Assets

The total value of all assets that a company or individual owns at the end of a fiscal year.

Liabilities

Financial obligations or debts owed by a person or business to others, required to be repaid over time.

Operating Expense Fee

Fees charged by mutual funds and investment companies for the cost of managing the fund, including administrative and management services.

Front-End Load Fee

A charge applied at the time of purchase of an investment, typically pertaining to mutual funds.