Smaller Companies May Assign Specific Executives to Watch Particular Competitors

question 108

Multiple Choice

Smaller companies may assign specific executives to watch particular competitors. A manager who used to work for a competitor might follow that competitor closely to see what it does in the marketplace. Such a manager would be considered the company's ________ on that competitor.

• A) market leader
• B) market challenger
• C) surrogate consumer
• D) in-house expert
• E) laggard

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Definitions:

Processes

Sequences of actions or steps taken in order to achieve a particular end.

Domains

in a biological context, refer to the largest divisions in the classification of life, including Bacteria, Archaea, and Eukarya.

Life

The condition distinguishing animals and plants from inorganic matter, including capacity for growth, reproduction, functional activity, and continual change preceding death.

Eukarya

One of the three domains of life, consisting of organisms with cells that have a nucleus enclosed within membranes.