When Gary Hirshberg Started the Stonyfield Farm Yogurt Company, He

question 143

Multiple Choice

When Gary Hirshberg started the Stonyfield Farm yogurt company, he stated that his company could do better with less advertising, less marketing research, and more guerrilla marketing. He came up with innovative marketing ideas to promote his products such as having sales personnel dress up as large yogurt cartons to distribute free yogurt samples. Which of the following marketing strategies was being implemented by Hirshberg?

• A) formulated marketing
• B) entrepreneurial marketing
• C) ambush marketing
• D) undercover marketing
• E) intrepreneurial marketing

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Definitions:

Pure Comparative Negligence

A legal doctrine under which damages in an accident are calculated based on the degree of fault of each party, allowing a plaintiff to recover even if they are 99% at fault, but the recovery is reduced by the plaintiff's level of fault.

Negligence

The failure to take reasonable care to avoid causing injury or loss to another person.

Losses Total

The complete sum of all financial losses incurred by an entity during a specified period.

Negligent

Failing to take proper care in doing something, leading to damage or injury to another.