Smaller Companies May Assign Specific Executives to Watch Particular Competitors

question 108

Multiple Choice

Smaller companies may assign specific executives to watch particular competitors. A manager who used to work for a competitor might follow that competitor closely to see what it does in the marketplace. Such a manager would be considered the company's ________ on that competitor.

• A) market leader
• B) market challenger
• C) surrogate consumer
• D) in-house expert
• E) laggard

---

Definitions:

Lab Reports

Written documents that describe and analyze laboratory experiments, detailing the process, results, and conclusions.

Acknowledgments Section

A part of a document or book where the author expresses gratitude to those who contributed to the work.

Lab Report

A detailed document describing the process, results, and conclusions of a laboratory experiment.

Funding

The act of providing financial resources, typically in the form of money, or other values such as effort or time, to finance a need, program, and project, usually by an organization or government.