Amazoncom, EBay, and GEICO Approach Customers Via Web Sites or Mobile

question 140

Multiple Choice

Amazon.com, eBay, and GEICO approach customers via Web sites or mobile apps. This is an example of ________.

• A) mass marketing
• B) guerrilla marketing
• C) direct marketing
• D) multi-level marketing
• E) ambush marketing

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Definitions:

Capacity Shortage

A situation where the demand for a product or service exceeds the production capacity of the facilities designed to supply it.

Capacity Shortage

A situation where the demand for a company's goods or services exceeds its ability to produce or supply them, often leading to delivery delays or unsatisfied demand.

Excessive Cancellations

A higher than normal rate of voided orders or terminated services, often indicating problems in business operations or customer satisfaction.

Backup Source

An alternative option or supplier that can be used in case the primary source is unavailable or inadequate.