Which of the Following Is the Fastest Growing Form of Direct-Marketing

question 27

Multiple Choice

Which of the following is the fastest growing form of direct-marketing?

• A) ambush marketing
• B) online marketing
• C) direct-mail marketing
• D) kiosk marketing
• E) telemarketing

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Definitions:

Total Assets Turnover Ratio

Measures the turnover of all the firm’s assets; it is calculated by dividing sales by total assets.

Debt Ratio

A financial ratio that measures the extent of a company’s or individual's leverage, calculated by dividing total liabilities by total assets.

Window Dressing

Techniques employed by firms to make their financial statements look better than they really are.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations with its current assets over its current liabilities.