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Internet Marketing Practices Have Raised a Number of Ethical and Legal

question 49

Essay

Internet marketing practices have raised a number of ethical and legal questions. Why is invasion of privacy perhaps the number one online marketing concern?


Definitions:

Security

The state of being protected or safe from harm, including measures taken to guard against crime, attack, espionage, or sabotage.

Growth

The process of increasing in size, strength, or importance.

Psychological Size

The perceived power or influence one has over others, often influenced by status, expertise, or personality.

Perceived Power

The degree to which individuals believe they have control or influence over certain situations or people.

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