Kelly Works as a Sales Representative at Ginner Machine Works

question 110

Multiple Choice

Kelly works as a sales representative at Ginner Machine Works. She uses the phone and the Internet to identify prospects and make sales. Kelly calls customers and explains the products offered by Ginner and the advantages of using them. If requested, she also mails the customer product information brochures. Which of the following is most likely Kelly involved in?

• A) benchmarking
• B) product development
• C) telemarketing
• D) innovation
• E) performance appraisal

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Definitions:

Absolute Threshold

The minimum intensity level of a stimulus that an individual can detect at least 50 percent of the time.

Billboard

A large outdoor advertising structure typically found in high traffic areas, displaying commercials or public messages.

Typeface

The design or style of a set of characters, including letters and numbers, used in printing or displayed text.

Subliminal Perception

The process by which individuals can respond to stimuli that are below the threshold of conscious awareness.