________ Becomes More Important as Competition Increases

question 49

Multiple Choice

________ becomes more important as competition increases. With this type of advertising, a company's objective is to build selective demand.

• A) Institutional advertising
• B) Informative advertising
• C) Reminder advertising
• D) Covert advertising
• E) Persuasive advertising

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Definitions:

Retail Pricing Strategy

Approaches and tactics a retailer uses to set the prices of its products or services to maximize profitability.

Inventory

The total amount of goods and materials held in stock by a business, warehouse, or store.

Wedding Dresses

Specialized attire worn by brides during wedding ceremonies, varying widely in style, color, and design according to cultural and personal preferences.

Markdowns

Reductions from the original selling price of goods, often used to clear inventory or stimulate sales.