Travis Computing Systems Earns Most of Its Revenue from Sales

question 3

Multiple Choice

Travis Computing Systems earns most of its revenue from sales and in-person computer services. The sales force at Travis recently began telemarketing and Web selling. How would telemarketing and Web selling most likely benefit Travis?

• A) The need for an outside sales force would be completely eliminated through telemarketing.
• B) Travis sales reps would be able to engage in more frequent face-to-face interaction with large, high-value customers.
• C) Travis sales reps would be able to service hard-to-reach customers more effectively.
• D) The overhead costs of Travis would significantly decrease.
• E) The current liabilities of Travis would decrease.

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Definitions:

Vas Deferens

The duct through which sperm moves from the testicle to the urethra in male mammals.

Spermatogenesis

The process by which sperm cells are produced and developed in the male reproductive organs.

Testes

Male reproductive organs that produce sperm and testosterone.

Sperm Storage

The ability of certain organisms to store sperm within their reproductive tract for extended periods before using it to fertilize eggs.