Refer to the Scenario Below to Answer the Following Question(s)

question 127

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Reliable Tools Company is a manufacturer of hubs and axles for the trailer and heavy truck industry. Although Reliable Tools only has 15 customers, the company is the sole supplier of hub and axle components to those customers. Monthly sales at Reliable Tools are approximately $1 million. "You might say we have all our eggs in one basket," says owner Arthur Deetz.
It is critical that a competent sales force be maintained in order to nurture those few but large accounts. Ninety-five percent of Reliable Tools' customers are located in Michigan, Ohio, and Indiana, which means that travel time to all customers is relatively short. However, given the nature of the industry, time spent with each customer is crucial.
-Which of the following promotions would be most appropriate for Reliable Tools to use in its attempt to promote its products and generate new business leads?

• A) rebates and price packs
• B) premiums
• C) specialty advertising
• D) samples
• E) conventions and trade shows

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Definitions:

Productivity

The measure of how efficiently resources are used to produce goods and services.

Social Needs

Human requirements for belonging, affection, acceptance, and friendship – part of Maslow's hierarchy of needs.

Mayo's Research

Refers to the studies conducted by Elton Mayo, particularly the Hawthorne Experiments, which emphasized the importance of social relations in the workplace.

Productivity

The measurement of efficiency in which resources are converted into goods and services, often evaluated by output relative to input.