Examlex
In an endorsement style of execution, the endorsers can be ordinary people saying how much they like a given product.
Marginal Utility
The additional satisfaction or utility that a person receives from consuming one more unit of a good or service.
Total Utility
The entire pleasure derived from using a certain aggregate quantity of a good or service.
Consumer Surplus
The difference between the maximum price consumers are willing to pay for a good or service and the actual price they do pay.
Marginal Utility
The additional satisfaction or utility gained from consuming one more unit of a good or service.
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