An IKEA Ad Shows Consumers Creating Fanciful Room Designs with IKEA

question 125

Multiple Choice

An IKEA ad shows consumers creating fanciful room designs with IKEA furniture, such as "a bedroom for a queen made by Bree and her sister, designed by IKEA." Which of the following message execution styles is illustrated in this example?

• A) mood or image
• B) musical
• C) fantasy
• D) lifestyle
• E) personality symbol

---

Definitions:

Gonorrhea

A sexually transmitted infection caused by the bacterium Neisseria gonorrhoeae, characterized by pain during urination and discharge from the genitalia.

Chlamydia

A common sexually transmitted infection caused by the bacterium Chlamydia trachomatis, often presenting with few or no symptoms but can lead to serious reproductive issues if untreated.

Sperm Mature

Sperm maturation is the process by which spermatozoa develop and undergo changes to attain the capability of fertilizing an oocyte, often occurring in the epididymis for mammals.

Epididymis

Duct where sperm mature; empties into a vas deferens.