When the Advertising Objective Is to Build Primary Demand for a New

question 46

Multiple Choice

When the advertising objective is to build primary demand for a new product category, ________ advertising will most likely be used.

• A) persuasive
• B) informative
• C) comparative
• D) patronage
• E) institutional

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Definitions:

Organism Adapt

The process by which an organism changes over time in response to its environment to improve its survival and reproduction chances.

Structuralists

Early psychologists who analyzed the basic elements of thoughts and sensations to determine the structure of conscious experience.

Phrenology

Phrenology is a now-discredited theory that suggested the shape and size of the cranium could be used to determine personality traits and mental abilities.

Psychological Laboratory

A controlled environment where experiments related to psychology and human behavior are conducted.