Which of the Following Is a Disadvantage of Using Direct

question 47

Multiple Choice

Which of the following is a disadvantage of using direct mail as an advertising medium?

• A) low audience selectivity
• B) no flexibility
• C) severe ad competition
• D) relatively high cost per exposure
• E) lack of personalization

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Definitions:

Dependent Variable

In an experiment or study, it's the variable being tested and measured, which is expected to be influenced by another variable (the independent variable).

Dependent Variable

A variable in a scientific experiment that changes in response to the manipulation of the independent variable.

Independent Variable

In research, the variable that is manipulated to observe its effect on a dependent variable.