The Term Media Multitaskers Refers to ________

question 69

Multiple Choice

The term media multitaskers refers to ________.

• A) competing brands which use the same media vehicle
• B) people who absorb more than one medium at a time
• C) media planners who also head the creative department
• D) media planners who use more than one advertising medium
• E) ad agencies whose clients are competitors of each other

---

Definitions:

Aggregate Demand

The total demand for all goods and services in an economy at a given overall price level and time.

Tax Cuts

Reductions in the amount of taxes that individuals or corporations must pay to the government, often aimed at stimulating economic growth or achieving policy goals.

Legislation

Laws that have been passed by a governing body or legislature.

Aggregate Demand

The all-inclusive demand for goods and services within an economy, set at a definite price level and over a specific duration.