Refer to the Scenario Below to Answer the Following Questions

question 70

Multiple Choice

Refer to the scenario below to answer the following questions.
Most clients of Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed there on consignment. "Because small children grow so quickly," Second Avenue's owner commented, "they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We're extremely picky about the condition of the clothing we stock," the owner stated, "but we sell most items at a 60 percent discount."
-Which of the following media options would be the LEAST costly for Second Avenue's promotional efforts?

• A) periodic advertising in a local newspaper which follows a pulsing schedule
• B) daily advertisements on a cable television station
• C) daily commercials during the local evening news
• D) a billboard placed on the nearest interstate highway
• E) a billboard placed in a supercenter

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Definitions:

Birth Weight

The weight of a baby at the time of its birth, an important indicator of newborn health and developmental status.

Babinski Reflex

Fanning the toes when the soles of the feet are stroked.

Extended Early Contact

Sustained interaction between a newborn and caregiver soon after birth, aimed at promoting bonding and attachment.

Preterm Babies

Infants born before completing the usual 37 to 42 weeks of gestation, often requiring specialized care due to underdeveloped organs.