An Appeal Which Attempts to Stir Up Either Negative or Positive

question 42

Multiple Choice

An appeal which attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal.

• A) rational
• B) structural
• C) emotional
• D) moral
• E) standard

Understand the components of the rhetorical situation and how they interact in effective writing.

Recognize the importance of purpose and circumstances in developing writing effectiveness.

Identify and describe strategies for improving writing quality and effectiveness.

Understand the attributes of strong critical thinking as they apply to writing.

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Definitions:

Misattribution

The incorrect assigning of a cause or source to a feeling, event, or outcome.

Leftover Arousal

Describes residual physiological and emotional arousal from an earlier event, which can affect reactions and emotions in subsequent, unrelated situations.

Participants Aware

A condition in studies where the subjects are informed or have knowledge about the nature of the experiment or the hypothesis being tested.

Self-regulation

The ability to manage one's emotions, thoughts, and behaviors in accordance with long-term goals.