Shifting Away from Mass Marketing, Marketers Are Developing ________ Which

question 59

Multiple Choice

Shifting away from mass marketing, marketers are developing ________ which are designed to build closer relationships with customers in more narrowly defined micromarkets.

• A) focused marketing programs
• B) horizontal diversification programs
• C) backward integration strategies
• D) new pull strategies
• E) new push strategies

---

Definitions:

Ecosystem Diversity

Refers to the variety of habitats, natural communities, and ecological processes in the biosphere, as well as the diversity within species, between species, and of ecosystems.

Genetic Diversity

The total number of genetic characteristics in the genetic makeup of a species, contributing to its ability to adapt to changing environments.

Haida Gwaii

An archipelago off the northern coast of British Columbia, Canada, known for its rich indigenous Haida culture and biodiverse environments.

Population Growth/Urbanization

The increase in the number of people living in urban areas due to birth rates and migration, contributing to denser populations and the expansion of cities.