Which of the Following Promotion Tools Involves Building Up a Good

question 52

Multiple Choice

Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?

• A) sales promotion
• B) personal selling
• C) direct marketing
• D) public relations
• E) advertising

---

Definitions:

Diminishing Marginal Returns

A principle stating that after an optimal point, further increases in one input while holding others constant will result in smaller and smaller gains in output.

Marginal Revenue Product

The additional revenue generated from employing one more unit of a variable input.

Marginal Physical Product

The additional output produced by using one more unit of a variable input, holding all other inputs constant.

Marginal Revenue Product

The additional revenue generated by employing one more unit of a factor of production, such as labor or capital.