Companies Often Fail to Integrate Their Various Communications to Consumers

question 12

Multiple Choice

Companies often fail to integrate their various communications to consumers because ________.

• A) historically, consumers have been able to distinguish between message sources
• B) advertising departments are reluctant to work with public relations professionals
• C) communications often come from different parts of the company
• D) personal selling and sales promotion are in direct conflict
• E) firms have overemphasized the concept of brand contact

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Definitions:

Aggressive Behavior

Actions meant to cause harm or assert dominance, often stemming from emotional distress or environmental factors.

Disinhibit

To stimulate a response that has been suppressed (inhibited) by showing a model engaging in that response without aversive consequences.

Categorical Self

The stage of self-awareness in which infants and toddlers begin to understand and categorize themselves in terms of visible characteristics such as age and gender, usually developing around 18-24 months.

Preschool Period

The developmental period in early childhood that spans from ages 3 to 5, just before entering formal school.