Why Are Profound Changes in Marketing Communications Creating Both Exciting

question 134

Essay

Why are profound changes in marketing communications creating both exciting and scary times for marketing communicators?

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Definitions:

Dependent

In statistics, referring to a variable that is assumed to depend on or be caused by another (independent) variable.

Come-Out Roll

The initial roll of the dice in a round of craps that determines the point or results in a win or loss for bets on the "Pass" and "Don't Pass" lines.

Immediate Loss

The loss recognized or experienced without delay upon the occurrence of a specific event.

Free Throw

A shot in basketball granted to a player after a foul, taken from the free-throw line without opposition.