Excel Enterprises Uses a Web Site, Online Social Networks, and Print

question 79

Multiple Choice

Excel Enterprises uses a Web site, online social networks, and print advertisements to promote its products. Since Excel Enterprises practices integrated marketing communications, all these different brand contacts maintain ________ in design and tone.

• A) variety
• B) simplicity
• C) consistency
• D) creativity
• E) flexibility

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Definitions:

Accommodation

The process by which the eye changes optical power to maintain a clear image or focus on an object as its distance varies.

Assimilation

The cognitive process in which individuals integrate new information into existing frameworks or schemas.

Yogurt

A fermented dairy product created by bacterial fermentation of milk, known for its creamy texture and health benefits, including probiotics.

Avoidant Attachment

The attachment style for infants who are somewhat willing to explore an unfamiliar environment but do not look at the caregiver when the caregiver leaves or returns, as though they have little interest in the caregiver.