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Which of the following is the first step in developing an effective integrated communications and promotion program?
Licensing Agreements
Legal contracts that grant one party permission to use another's intellectual property, such as patents, trademarks, or copyrights, in exchange for compensation.
Specified Territory
A designated geographical area or market for which a person or entity holds responsibility, often in sales or distribution.
Authorization
The official permission or power to do something, often through a formal process or document.
Global Corporations
Large business entities that operate in multiple countries around the world, transcending national borders.
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