Sam, the Owner of a Small Company, Learned That a Competitor

question 148

Multiple Choice

Sam, the owner of a small company, learned that a competitor was planning to spend $150,000 on promotion in the next financial year. As soon as he learned this, Sam called his finance manager and said, "I want to spend $150,000 on promotion next year." In this case, which method of promotional budgeting is used by Sam?

• A) the objective-and-task method
• B) the percentage-of-sales method
• C) the competitive-parity method
• D) the bottom-up method
• E) the pull-push method

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Definitions:

Frequency

The number of occurrences of a repeating event per unit of time, often applied to waves or vibrations.

Amplitude

The greatest distance of a swing or fluctuation, measured from the point of balance.

Place Theory of Pitch

A theory that suggests the perception of pitch relates to the location of maximum vibration on the basilar membrane inside the cochlea.

Basilar Membrane

A structural element within the cochlea of the inner ear that plays a critical role in sound perception by vibrating in response to sound waves, thus contributing to the mechanical processes that convert sound into neural signals.