Which of the Following Statements Is Most Likely True Regarding

question 100

Multiple Choice

Which of the following statements is most likely true regarding the objective-and-task method of budget setting?

• A) It forces management to spell out its assumptions about the relationship between the money spent and promotion results.
• B) It is the simplest and least time consuming method to use.
• C) It is the least logical budget-setting method.
• D) It involves setting the promotion budget to match competitors' outlays.
• E) It wrongly views sales as the cause of promotion rather than as the result.

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