Which of the Following Is Most Likely a Shortcoming of Advertising

question 138

Multiple Choice

Which of the following is most likely a shortcoming of advertising?

• A) It is the most expensive promotion tool.
• B) It cannot reach masses of geographically dispersed buyers.
• C) It is impersonal and lacks the direct persuasiveness of company salespeople.
• D) It cannot trigger quick sales.
• E) It cannot be used to build up a long-term image for a product.

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Definitions:

Competitive Market

A market structure characterized by a large number of buyers and sellers, where no single entity can influence the market price.

Market Prices

The amount of money that a buyer is willing to pay and a seller is willing to accept for a good or service in a competitive marketplace.

Competitive Market

A market structure characterized by a large number of buyers and sellers, where no single entity has sufficient power to influence the market price substantially.

Value of Resources

The worth or utility of resources based on their ability to contribute to production or satisfy needs.