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Describe the Three Types of Appeals Marketers Use

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Essay

Describe the three types of appeals marketers use.


Definitions:

Nondemand Manner

A communication approach that avoids pressuring or demanding responses from others.

Dilators

Instruments or devices used to widen or dilate an anatomical passage or opening in the body.

Covert Sensitization

A treatment for eliminating unwanted behavior by pairing the behavior with unpleasant mental images.

Aversive Stimulus

A stimulus that is unpleasant or noxious, which an organism seeks to avoid or escape.

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