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As Mass Markets Have Fragmented, Marketers Have Shifted Away from Mass

question 80

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As mass markets have fragmented, marketers have shifted away from mass marketing.


Definitions:

Dry Conditions

Environmental or atmospheric situations characterized by a lack of moisture or water.

Monocot

A group of flowering plants (angiosperms) that are characterized by having one cotyledon (seed leaf), parallel leaf veins, and floral parts typically in multiples of three.

Eudicot

Eudicotyledones; flowering plant group; members have two embryonic leaves (cotyledons), net-veined leaves, vascular bundles in a ring, flower parts in fours or fives and their multiples, and other characteristics.

Flowering Plant

Flowering plants, or angiosperms, are plants that produce flowers as their reproductive structures, containing the organs for seed production.

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