Which of the Following Are the Three Characteristics That an Advertising

question 77

Multiple Choice

Which of the following are the three characteristics that an advertising appeal should have?

• A) engaging, informative, and stylish
• B) trendy, compelling, and appealing
• C) meaningful, believable, and distinctive
• D) unique, emotional, and entertaining
• E) humorous, memorable, and interesting

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Definitions:

Gain On Bargain

The financial gain realized when an asset is purchased below its fair market value.

Fair Value

The compensation received for parting with an asset or the expenditure in transferring a liability within a calm transaction among market actors at the date of assessment.

Consideration Transferred

The total amount of assets or equity instruments that the acquirer gives up to gain control of the acquiree in a business combination.

Acquisition Date

The date on which a buyer obtains control of a target company or asset.