________ Involves Using In-Store Promotions and Advertising to Extend Brand

question 130

Multiple Choice

________ involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions.

• A) Ambush marketing
• B) Shopper marketing
• C) Bait-and-switch advertising
• D) Affinity marketing
• E) Narrowcasting