Companies Which Set a Low Price for a New Product

question 56

Multiple Choice

Companies which set a low price for a new product in order to attract a large number of buyers and a large market share are using the ________ strategy.

• A) market-skimming pricing
• B) market-penetration pricing
• C) cost-plus pricing
• D) inclusive pricing
• E) exclusive pricing

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Definitions:

Effective Closings

The concluding part of a communication that reinforces the main message, encourages action, or provides closure.

Negative Messages

Communications that convey denials, rejections, or unfavorable information.

Uncertain Conclusion

A conclusion that is not definite or assured, often because of incomplete or ambiguous information.

Optimistic Future

A hopeful outlook towards future events, believing in positive outcomes.