Buyers Are Less Price Sensitive When ________

question 136

Multiple Choice

Buyers are less price sensitive when ________.

• A) the product they are buying is of inferior quality
• B) the product they are buying is low in prestige
• C) substitute products are easy to find
• D) the product they are buying is unique
• E) the product they are buying is non-exclusive

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Definitions:

Insurance Company

A financial institution that provides various types of insurance policies to protect individuals and businesses against risk.

Low Risk

Investments or activities characterized by a minimal likelihood of losing financial or physical assets.

High Deductible

A health insurance policy with a higher out-of-pocket cost before coverage begins, often resulting in lower premiums.

Expensive Business Suit

High-quality, typically high-priced attire intended for formal business environments, often signifying professionalism and status.