A Decision to Position the Product on High-Performance Quality Will

question 51

Multiple Choice

A decision to position the product on high-performance quality will mean that the ________.

• A) seller must charge a higher price to cover higher costs
• B) seller must charge a lower price to attract more customers
• C) producer must step down production
• D) marketer must boost derived demand in the market
• E) break-even volume will be fairly low

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