"Losing a Customer Once Means Losing the Entire Stream of Possible

question 107

Multiple Choice

"Losing a customer once means losing the entire stream of possible purchases that the customer would make over an extended period of patronage." The above statement specifically indicates loss in terms of ________.

• A) customer-perceived value
• B) marketing offerings
• C) partner relationship management
• D) customer lifetime value
• E) value proposition

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Definitions:

Intrinsic Rewards

Rewards that come from within an individual, such as satisfaction or enjoyment from performing a task.

Hierarchy of Needs Theory

A psychological theory proposed by Abraham Maslow that categorizes human needs into a five-level hierarchy, from physiological needs to self-actualization.

Self-actualize

The process of realizing and fulfilling one's potential and capabilities, often considered the ultimate goal of personal development.

Abraham Maslow

A psychologist known for creating Maslow's hierarchy of needs, a theory in psychology that prioritizes human needs from basic physiological needs to self-actualization.