Which of the Following Is NOT an Accurate Description of Modern

question 126

Multiple Choice

Which of the following is NOT an accurate description of modern marketing?

• A) Marketing is the creation of value for customers.
• B) Marketing involves managing profitable customer relationships.
• C) Marketing emphasizes selling and advertising exclusively.
• D) Marketing involves satisfying customers' needs.
• E) Marketing is building value-laden exchange relationships with customers.

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Definitions:

Emotional Intelligence

The ability to recognize, understand, and manage one's own emotions and the emotions of others in a constructive manner.

Job Performance

The measure of how well an individual carries out their tasks, responsibilities, and objectives in their employment.

Cognitive Ability

The capacity to perform higher mental processes of reasoning, remembering, understanding, problem solving, and decision making.

Big Five Personality Variables

A model that describes human personality through five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.