Which of the Following Marketing Orientations Calls for Aggressive Promotional

question 39

Multiple Choice

Which of the following marketing orientations calls for aggressive promotional efforts and focuses on creating transactions rather than long-term customer relationships?

• A) the marketing concept
• B) the production concept
• C) the product concept
• D) the selling concept
• E) the societal marketing concept

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Definitions:

Managed Care

A health care delivery system aimed at managing the quality and cost of medical services.

Mental Health Services

Professional services that assess, diagnose, and treat mental health conditions or support mental wellbeing.

Reducing Cost

The process or strategy of lowering expenses in business operations, personal finance, or public spending without compromising on the quality of goods and services.

Social Media Use

The engagement with online platforms where users create, share, or exchange information and ideas in virtual communities.