Explain How and Why Marketers Go Beyond Selling a Product

question 62

Essay

Explain how and why marketers go beyond selling a product or service to create brand experiences.

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Definitions:

Cones

Photoreceptor cells in the retina of the eye that function best in relatively bright light and enable the perception of color.

Light-sensitive

The characteristic of being responsive or sensitive to light, often referring to materials or biological entities that change in presence of light.

Receptor Cells

Specialized cells that convert external stimuli into electrical signals for the nervous system to process.

Opponent-process Theory

Opponent-process theory is a psychological and neurological model that describes how the perception of one stimulus (color, emotion, pain) is dependent on the opposite function of its pair.