A Room Upgrade Offered by a Hotel to a Guest

question 9

Multiple Choice

A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of ________.

• A) a frequency marketing program
• B) a basic relationship
• C) a club marketing program
• D) partner relationship management
• E) sustainable marketing

---

Definitions:

Individual Psychology

A psychological framework developed by Alfred Adler that focuses on the unique motivations of individuals and the importance of each person's perceived niche in society.

Analytical

Characterized by or pertaining to a detailed examination of elements or structure; often used in problem-solving, decision-making, or breaking down complex concepts into simpler parts.

Psychoanalytic

Relating to or involving the method of psychological therapy and theory, which emphasizes unconscious processes and conflicts in shaping behavior and personality.

Inferiority Complex

An intense feeling of inadequacy, often resulting in extreme shyness or social withdrawal, or conversely, through overcompensation, in exaggerated aggressiveness.