Which of the Following Is an Example of Psychographic Information

question 33

Multiple Choice

Which of the following is an example of psychographic information that can be determined about an audience?

• A)Age
• B)Attitude
• C)Gender
• D)Occupation
• E)Education

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Definitions:

Disposable Income

The sum of funds a family can use for expenditures and savings once income taxes are deducted.

APC

Average Propensity to Consume (APC) is a measure of the fraction of income spent on consumption rather than saving in an economy.

Disposable Income

Discretionary income for households to utilize in their saving and spending after the enforcement of income taxes.

Consumption

Refers to the use of goods and services by households or individuals for personal needs or for leisure, as opposed to investment or savings.