Why Are Persuasive Business Messages Based Only on Emotional Appeals

question 25

Multiple Choice

Why are persuasive business messages based only on emotional appeals less effective?

• A)The audience will want proof you can solve a problem
• B)The audience will easily reach the same conclusion as the writer
• C)Emotional appeals take more time to read and process
• D)The audience will need help identifying the conclusion
• E)Analogies between the problem and the appeal will not be easily understood

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Definitions:

Social Psychologists

Researchers or professionals who study how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Interpersonal Attraction

A social psychology concept involving a positive feeling towards another person, which can be influenced by physical attractiveness, similarity, and other factors.

First Impressions

The initial judgments or assessments made about a person, place, or situation based upon the very first encounter.

Experimental Psychologists

Professionals who use scientific methods to research the mind and behavior through controlled experiments.