In Marketing and Sales Messages,the Best Way to Handle Potential

question 5

Multiple Choice

In marketing and sales messages,the best way to handle potential objections is to

• A)avoid mentioning them.
• B)identify them up front and try to address as many as you can.
• C)explain why the objections aren't really important.
• D)suggest that anyone who has them simply needs to do more research.
• E)include a fact sheet with a message that addresses potential objections.

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Definitions:

Organization Life

Refers to the cyclical stages through which an organization passes, including inception, growth, maturity, and decline or renewal.

Organizational Culture

The set of shared values, beliefs, and practices that characterizes an organization and influences its members' behavior.

Communication Activities

Actions or processes involved in transmitting information, ideas, or feelings between individuals or groups.

Jargon

Specialized language used by a particular group or profession, often difficult for outsiders to understand.